PRESS RELEASE: Young Parents Favour Online Tips for Children’s Healthcare
Penang, 19 September: Young Malaysians parents go in drove online seeking information on child healthcare, it seems. A local website www.doktorbudak.com, launched just over a year ago, has seen burgeoning site traffic and inquiries from anxious parents.
Barely three weeks on, the site had registered 50,000 hits and gathered some 2,000 fans on its Facebook plus 675 Twitter followers. Last month it had 230,000 monthly pageviews, plus over 13,000 Facebook fans and more than 2,000 followers on Twitter.
“On average our team of online paediatricians now answer 20 questions per week, using their evenings and weekends to write articles for doktorbudak.com,” site co-founder Dr Zahilah Zulkifli said.
Besides creating awareness of certain issues and health concerns, the website serves as a medium of education for parents and caretakers. “We want to build an extensive collection of articles as good reference for parents; useful information to help clear some misconceptions as well as empower them to make decisions regarding their children’s health,” she added.
However, running a high-traffic and rapidly growing website is not free. This month doktorbudak.com has embarked on a six-week, fund-raising campaign powered by Printit – a mobile application that allows you to easily print photos from your smart phones.
The goal is to raise RM10,000 to help defray costs including for web hosting server and bandwidth, on-going website and system maintenance and upgrades as well as marketing services for doktorbudak.com to reach out to more parents and help solve more problems.
“We want to help ease the burden of running doktorbudak.com and allow the awesome founders, Dr Zahilah and Dr Foo Chee Hoe, to focus on creating useful content for the young parents out there,” said Jason Gan of Printit.
Dr Zahilah and Dr Foo were both avid bloggers in their student days. They started doktorbudak.com under the Persatuan Advokasi Kesihatan Kanak-kanak Malaysia, and have gradually built its online expert team to 31 paediatricians and paediatric-related specialists currently.
“When we started doktorbudak.com we used the available free tools on the Internet and our own limited knowledge of web design,” Dr Foo said. “As we grow we need upgrades to remain useful and widely accessible to our readers. We were not prepared for the costs to upgrade but have been fortunate enough to find kind sponsors to enable us to do so.”
How can you help?
Get a free download of Printit Mobile App to your smart phones. Then start creating beautiful postcards with your own photos, directly from your smart phone. Your loved ones would be joyfully surprised to receive those postcards, to keep or to pin up on their wall, fridge or mirror at home.
Gan said Printit has designed a special limited edition of doktorbudak.com postcard package for the campaign, and 100% profit from the sales will go in support of the website.
Besides supporting doktorbudak.com, those who order postcard package also get a chance to be the weekly winner of the “Happiest Photo” and receive year 2015 calendar featuring his/her own photos.
“We believe in the cause that the good doctors at doktorbudak.com are serving. Printit is helping in the fundraising for the first time and we plan to make it into an annual event,” said Gan, who is CEO at Tribeup Sdn Bhd that developed Printit.